Strategic Communications Services

I specialize in integrated communications services that leverage the PESO model (paid, earned, owned, and shared media) to create cohesive, multi-channel strategies that amplify brand message. By combining targeted advertising, media relations, content creation, and social engagement, I ensure your communications efforts are aligned across all platforms and deliver maximum impact. This holistic approach ensures your message reaches the right audience at the right time, driving both short-term results and long-term brand growth.

From building strong relationships with journalists and influencers to developing press materials and measuring PR metrics, I ensure that your message is delivered effectively and strategically. Whether you need to amplify a product launch, enhance brand visibility, or navigate complex media landscapes, I provide tailored solutions to help your story stand out.

I offer comprehensive social media strategy and management services designed to build engagement, amplify your brand, and drive meaningful results. From developing tailored strategies that align with your goals to creating compelling content and managing day-to-day interactions, I ensure your social media presence is dynamic and impactful. With a focus on analytics-driven insights and staying ahead of trends, I help you connect authentically with your audience across platforms.

I offer strategic branding and messaging services designed to help small businesses define their identity, clarify their value, and connect meaningfully with their target audiences. My approach includes crafting purpose-driven messaging, establishing clear brand hierarchies, and articulating compelling positioning that sets brands apart in competitive markets. I guide clients in shaping mission statements, brand values, and a cohesive visual identity, including color palettes, typography, imagery, and logo design. I also support implementation across key marketing channels, from social media and content creation to website strategy and local or industry outreach, ensuring brand consistency and resonance at every touchpoint.

Sample Project

I provide internal and crisis communications services that foster alignment, engagement, and transparency while equipping organizations to navigate challenging situations with confidence. With experience overseeing internal communications for a large school district and a non-profit, as well as developing and executing crisis strategies for organizations during critical moments, I have implemented plans that keep teams informed, motivated, and resilient. From crafting executive messages to managing organizational updates, employee engagement campaigns, and crisis responses, I ensure communication flows seamlessly at every level, driving a culture of collaboration, trust, and shared purpose.

I provide professional writing and editing services, drawing on extensive experience as a writer, editor, and former college professor of journalism, literature, and film. Whether crafting compelling articles, press materials, web copy, or thought leadership content, I ensure every piece resonates with its intended audience. My editing expertise includes refining language, enhancing structure, and aligning tone and style with your brand’s voice.

By crafting compelling articles, white papers, keynote speeches, social media content, or blog posts, I can help articulate visionary ideas and insights that resonate with diverse audiences. Whether showcasing expertise, driving industry conversations, or building a trusted personal or corporate brand, my strategic approach ensures your thought leadership efforts make a lasting impact.